Gran DT
Overview
Gran DT is a game created by the Clarín newspaper, where users can create a team of 15 players from the Argentine first division. Based on the performance of the players in the tournaments, users can win a significant amount of money.
My contribution
Product design
Year
2022
Industry
Entertainment game
The process
We faced the challenge of revitalizing a traditional game with roots dating back to 1995 when it first appeared in the pages of Argentina's most iconic newspaper. Our goal was to maintain the game's unique essence while providing players with a smoother and more modern experience, both in terms of navigation and visual appearance. This task involved interviewing numerous loyal fans of the game to better understand their interaction with the application, listen to their desires, and identify significant opportunities for improvement in team creation and competition with friends.
Outcome
The redesign of Gran DT has brought a renewed and fresh experience while keeping the original essence of the game intact. Users have responded positively, highlighting the modernization and ease of use, especially when it comes to changing and transferring players. The redesign has been a crucial step for the brand to keep the game relevant in the digital era and ensure its continued success in the future, attracting new users and maintaining loyal ones.
