Modo Vacaciones
Overview
Modo Vacaciones is a web app for booking short-term accommodations in Argentina, and it emerged as an alternative with a clear differential: offering the possibility to pay in local currency and in installments.
The challenge was to create a fully functional product from scratch that would differentiate itself from major international competitors.
My contribution
Product design
Year
2023
Industry
Accommodation services
The process
To begin with, we obtained a clear picture of the accommodation booking market, what competitors are doing, and what users value. We identified the needs of both homeowners looking to rent their properties and users seeking to find a space intuitively and quickly.
We developed wireframes and prototypes to plan the architecture and navigation, while simultaneously building its logo and brand from scratch.
Outcome
We developed a visual identity that is not only attractive but also captures the essence that the client wanted to project. With a meticulous approach, we carefully selected colors, typography, and images with the aim of conveying trust and closeness to end users. We managed to innovate with a product that today thousands of Argentinians choose to use MV as their preferred platform for booking accommodations and exploring our country.
